what is the difference between on page and off page marketing?

When it comes to devising a marketing plan you may need to think about on page and off page marketing. On page marketing is work that is done directly on your website to influence its rankings and visibility on the search engines and improve conversions. It includes SEO (Search Engine Optimisation), content writing and includes adding internal links to other pages and improving or adding meta data, adding XML site maps and robots.txt files. This is just a few examples.

Off age marketing is work that you do away from your site with the aim of improving your site remotely. For example, building up external links to your site, creating blogs and comments on other sites, social media interaction, uploading videos to sites such as YouTube and PPC campaigns. These can all influenced your website success whist being controlled away from your website.

The best websites will do an element of both of these types of marketing to achieve the best results. A marketing agency will be able to advise you on what sorts of optimisation will work best for your business and which ones offer the highest return on your investment, which is especially important if your budget is tight.