Getting the SEO score of your website

There are many tools out there that allow you to check the level of SEO your website has. Often they will give you a score or percentage based on SEO factors such as Heading tags, Alt tags, Meta data and page loading time.

These tools can be great for a quick overview, but should never be relied upon entirely. Most programs will simply check that these elements are present on the page and not the quality of them, for example, you may see that you have a H1 tag present on the page but it is currently set to “Home” which is of no relevance in terms of search engine optimisation.

Ideally you want to employ an SEO expert to go over the site for you and advise you of what needs to be done. Often some companies will give you a free SEO evaluation which you can then review to see what changes are necessary.