Social media marketing and your website

Social media plays a big part in the online world. Many of us have profiles on at least one of the main social media sites such as Facebook, Twitter or Instagram so it makes sense to marketing your business or products using social media as an avenue.

It is important to try and link your social media pages in to your website to increase traffic to your site. Social media posts should be quite short and to the point but there may be times when you want to give your readers more information. This is the time when you can refer them to a page on your site with further detail or to allow them to make a purchase. Adding the relevant link to your posts will help with this. When using links in social media posts, be sure to direct people to the correct page. It is not ideal if you put the links going straight to your home page as people will then have to search around to find what they wanted and you may end up losing people because of this. For this reason it may be better to keep your posts quite specific (such as about a product or service in particular) rather than being generic. It is also important to create posts and updates regularly on social media sites to keep readers interested and to give them a reason to follow you.