Giving your client feedback on their marketing

If you are responsible for marketing for a client it is important that you give them feedback on how it is going. They will often have to put a lot of trust in you to manage their marketing budget and because marketing can be so in-depth, they may not be able to easily monitor what you are doing for them and how successful it is.

Once a month you should have a full review of the stats that you have access to, to check your marketing avenues. If you use social media to direct traffic to a website, then be sure to check the Google analytics states to see how many referrals you are having. You should also set up goals with analytics to see when someone completes a purchase or fills out an enquiry form. This will allow you to go back through their visit and find out how they originally came to your site.

Another way to track marketing is to check the rankings on the search engines. You can do this manually or you may want to invest in some software that will check the ranks for your keywords on a weekly or monthly basis. This will allow you to show your customer that the work you are doing is having a positive impact.