Why you need to ensure your website is updated on a regular basis

If you have a website then you need to understand the importance of making changes and updates regularly. All websites should be updated for customer experience, Search Engine Optimisation and for security reasons. You may have a brochure type website which purely offers information, and which is aimed at generating enquiries or you may have an ecommerce website where you sell products or services online. Regardless of the type of site you have updates are still needed. As a potential customer, you want to be able to read the most up to date information and know that what is on the website reflects what’s going on instore or in the industry.  

Security is another reason why a website should be updated regularly. The code may need to be tweaked or the content management system updated to allow if to function as it should and to be less likely to become victim to security breach. This is of the utmost importance when it comes to ecommerce sites which sell through a payment gateway.

SEO (search engine optimisation) also requires fresh and relevant content to be added to the site to help boost the rankings of the site on the search engines such as Google. If your site is left for months and months on end with no changes the chances are it will start to fall down the search engine results listings.