Should you sell advertising space on your website?

If you have an established website that receives a fair amount of traffic each day then you may considering adding advertising space to your site as another way of making money. Many website owners think that they already have the site up and running so it wouldn’t be a massive amount of work to add in some advertising space.

For some businesses this can work really well but there are many important factors to consider. You need to ensure that by adding the advertising space, you are not going to put people off from using your site. If your site becomes over cluttered with adverts or pop ups you will often find that your visitor levels go down and bounce rate soars. This can mean you make money on advertisements but lose money due to lack of sales or enquiries through your site. As the traffic decreases to the site due to the adverts, you may find that your advertisers start to pull the plug too.

You may want to start off small when it comes to advertising and just have one or tow spots where you will place adverts. You can then monitor the effect this have on the traffic to your site and visitor behaviour and see whether it is worth pursuing.