How important are videos to your advertising campaign?

When you are deciding on the most effective way to market your business you may consider using video as a medium to promote it. Without a doubt video has become a commonplace feature in most successful advertising campaigns but how important is it for your business and what are the costs involved?

For years television advertising has been the key to promoting businesses to the masses, but it is a costly undertaking that your company may not be able to justify. In recent years with the growing number of social media platforms available to us there is a more cost-effective way of using video to stimulate business growth.

Dependant on the business you are in will determine the sort of video that you will need. If you are selling a product then a product demonstration would be worthwhile whereas if you are selling a service, then video customer reviews would be more suitable. In either case the most important thing to remember is that the video needs to capture the prospective client’s interest without being too long.

There are many online applications that can provide you with the software to enable you to produce your own advertising videos without the need to employ someone to do this for you. By practising and viewing footage objectively a suitable advertising video can be produced.