How can a CRM system help with marketing?

CRM stands for Customer Relationship Management and is essentially a system that businesses use to store information about previous, current and potential customers. A good CRM system is vital to the marketing of any business and the more you put into it the more you get out of it. There are varying degrees of CRM systems, from the ones that you just enter name, addresses and email/phone numbers to create a record to others that store information relating to previous purchases, can tell you balances on their account, even down to their interests and hobbies. A very small percentage of companies actually use their CRM systems to their full potential and this could be costing them in sales.

With a good CRM system and quality data, you can extract lists of specific groups of people to target. For example, if you own a car garage, you could extract data to show the people who bought a new car three years ago and contact them to ask them if they would like to change their vehicle now it is getting to the stage where it will be out of warranty.

CRM systems can allow highly targeted emails, telesales and mail outs which usually have a higher conversion rate.