Have you let your marketing slip?

Many businesses have had to put their trading on hold due to the UK being in Lockdown. They may have had to switch to online trading for a while or if they do not have an ecommerce site, they may have had to cease trading altogether.

During this time it is important that all businesses continue to do some sort of marketing if possible. It may be that you have spent a long time working on your website, trying to get it to the top of Google. If you stop all marketing now then you may lose all the hard work you have put in and have to essentially start again with your marketing once you start trading again.

If you were doing Pay per Click advertising such as Google Adwords then you may decide to pause it but continue with your SEO (Search Engine Optimisation) work. This will allow you to build up your organic listings ready for when you can start trading again. If possible, it may be worth trying to offer your visitors another way of getting in touch with you. If for example you sell carpet but are not able to work at the moment, you may want to allow them to register their interest to book an appointment as soon as you are open again. You could then add these people into a list to contact when you are trading again.