Gaining links for your website

Online marketing is made up of lots of different elements. Link building is one of these elements which many people believe is vital to improving search engine rankings.

Links can have a huge impact on the rankings of your site, with sites that have many sites linking to them often ranked higher than those who don’t. This is because links to your site can be seen essentially as a vote from another source to recommend your website. The more of these you have the more popular your site is seen to be therefore the search engines will push it up the rankings as they want to give their users the best experience. Google and the other search engines state that these links should be organic and should have been built up natural, they very much frown upon paid for links which can be bought in bulk.

Although they frown upon paid for links, it is very hard sometimes for them to find out which links are genuine and which are paid for, so many marketing companies do use links that have been paid for although this can be risky.

The links need to be from sites that are relevant and good quality to really have any sort of impact.