Don’t forget the importance of customer feedback

When it comes to running a successful business, you need to ensure that you are delivering a high quality product and service and that your customers are happy. Happy customers will return to you for business and will also recommend you to others, increasing your sales.
It is very easy to get carried away with different forms of marketing and forget to listen to what your customers are saying. You need to establish what it is they want from you and track your performance rates.
One way to do this is to send out questionnaires but these often get little response with people feeling they do not have the time to fill them in. giving them plenty of ways to leave reviews can help and social media has made this even more easy to do so. Always keep track of the feedback you receive as not all of it will be good, but that’s ok as you can use this to help improve the service you offer. If you have a disgruntled customer, be sure to thoroughly investigate what the issues are and whether you need to make any changes to avoid it happening again.