Does it matter where your server is located that hosts your website?

You may not realise it but there are many things that can have an impact on your search engine rankings for your website. All website owners want to be found as high up as possible on the search engines and although they may know w bit about content and search engine optimisation, they will probably not be aware of all the elements that can have an impact, such as server location.

They may not know much about their hosting company, but it may pay to do a little research in to them. Often people mention about the physical location of the hosting server and if this can have an impact on your SEO. Google state that location of the IP address which your website is hosted on does play a part in the ranking algorithm. Google try and show their users the most relevant information so is likely to favour sites that have a closer physical location than ones that are hosted in other countries. So if your business is located in the UK then it makes sense to make sure your server is also based in the UK. You can ask your hosting company to confirm this for you.