Adding fresh content to your site is a must to improve your SEO

When it comes to Search Engine Optimisation (SEO), content is key.

SEO can be a tricky subject to master and the fact that Google and the other search engines are constantly changing their top secret algorithm, means that you will have to be prepared to keep up to date with the latest advances.

One part of SEO that has always been important and probably always will remain important is fresh content.  The search engines like to see websites that are actively being updated regularly with new and relevant content. This shows them that the business is sharing content that is up to date and that they are keen to ensure that they only have relevant current content on their site.

Historically some sites used to just add an RSS feed from another website to theirs to get the fresh content element on their site, but this is no longer anywhere near enough and the search engines are now looking for a lot more. Ideally you need to be adding a new testimonial, news article or product / service at least once a week to notice a big improvement and see this reflected in the keyword / phrases rankings of the website.