Top up your web marketing skills

If you work in web marketing then you will know that it is ever evolving and you need to keep on top of new techniques and advances in order to do your job correctly. One of the major placers when it coms to marketing is Google. Google is the most used search engine and therefore it is important you follow their advance and guidance to try and get your websites ranked high.

Google have a number of free courses you can do which will help you learn about the different products they offer and how to use them. There are courses on Analytics, Ads, YouTube and Shopping for example. These courses are designed to teach you what you can do through these different marketing channels. Within each category you often have a series of course to complete. Some are aimed at beginners and then some are for the more advanced. You will first have to do a pre assessment, then you will learn about the platform then you will be given a short post assessment questionnaire to see how much you have learnt. These accreditations can then be linked to your Google account in Adwords etc to show you are certified.